Monday, May 10, 2021

Hospitals marketing themselves alongside COVID-19 vaccinationsHospitals marketing themselves alongside COVID-19 vaccinationsHospitals marketing themselves alongside COVID-19 vaccinations

Hospitals marketing themselves alongside COVID-19 vaccinations

Experts say hospitals are advertising coronavirus vaccinations primarily as public service announcements, since higher vaccination rates will reduce community spread of COVID-19 and save lives. But the secondary message to customers has the potential of burnishing hospitals' brands.



from Section Page News - Modern Healthcare https://ift.tt/2SElBTM

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